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Year: 2016
Location: USA, Thailand, South Africa, Mauritius, Suriname (Caribbean Country), Brazil

BS Foundation organized the “Made In India” campaign to promote Indian Heritage & Culture across multiple international locations, including USA, Thailand, South Africa, Mauritius, Suriname, and Brazil. The initiative aimed to showcase India’s rich cultural heritage and traditional craftsmanship to global audiences, reinforcing the importance of preserving and promoting Indian traditions in today’s globalized world.

Event Highlights:

• Cultural Promotion: The event featured exhibitions and cultural programs that highlighted India’s diverse cultural legacy, including art, dance, music, and handcrafts.
• International Reach: The campaign reached a wide audience across six countries, fostering cultural exchange and celebrating India’s heritage on a global stage.
• Diverse Audience Engagement: Through exhibitions, performances, and cultural discussions, the event engaged with diverse audiences, promoting a deeper understanding of India’s vibrant history and cultural richness.

Key Objectives:

• Promote Indian heritage and traditional crafts to international audiences.
• Strengthen global appreciation for Indian art, culture, and values.
• Foster cross-cultural exchange and awareness about India’s role in the global cultural landscape.

The event was a successful endeavor in bringing India’s cultural richness to the forefront globally, reinforcing the importance of preserving and sharing traditional knowledge and practices.